About us

About us

Great American Group, LLC (GA) was founded in 1973 in the United States. Headquartered in Los Angeles, California, with offices across the US, GA has retained a reputation for being a leader in the valuation and sale of assets.


GA Europe successfully became active in 2009. With head offices in Germany, GA Europe focuses on solving challenging retail situations across Europe by leveraging GA's retail expertise and accessible capital.


In 2014, GA merged with leading full service investment bank, B. Riley & Co., LLC, creating B. Riley Financial, Inc. (NASDAQ: RILY), a publicly traded diversified financial services firm. GA's extensive expertise in the valuation and asset disposition space, combined with the platform of B. Riley, further strengthens our access to available capital. With a market capitalisation of approximately €400m and around €120m available funds on the balance sheet, GA Europe can develop effective and customized solutions to our clients.


Our experienced team is comprised of experts in the retail space who are able to work closely with our business partners in order to develop timely and effective results. With over 35 successfully completed transactions, GA Europe has a proven track record for providing quick decisions and efficient execution of traditional and unconventional solutions, while maintaining transparency, respect and integrity with the client.


GA Europe Management Team

Dr. Tino Bauer

Managing Director


  • Over 15 years of experience in restructuring and retail as CRO (Mexx Fashion), Line Manager, Corporate Finance and in Consulting.
  • Responsible for executing restructuring/transformation programmes e.g. Mexx Fashion, Primondo (Arcandor), Kaufland, Heiploeg, etc.
  • ' Leading positions at FTI Consulting (Corporate Finance/Interim Management), Primondo und Accenture (Retail Strategy Practice).
  • Contributed to the development of GA's continental Europe business.


Joyce van Iersel Reijners

Finance Director


  • Over 19 years of experience in retail and finance/controlling, with 14 years of retail leadership positions in the Netherlands and Belgium at shoe retailer, Schoenenreus.
  • Worked at a Dutch accounting firm/warehousing and IT company.
  • Extensive experience in business planning, controlling, discount management, cost management, implementation SAP, and held a key position at Schoenenreus during the takeover by GA Europe.


Trevor Kinsella

Operations Director


  • Over 25 years of retail senior management experience, involving Fashion (Men's, Ladies, and Children), Homewares and Electrical, including brand development through marketing and fixture placement.
  • Highly commercial and driven International Director with the ability to drive business growth in fast moving and complex retail environments across Europe and the Middle East.
  • Leadership roles incorporating flexibility working with senior management teams.
  • Experience in large corporate businesses as well as owner managed.


Edwin Turksma

Business Development


  • Over 20 years of board management experience as CEO/MD in stock exchange quoted (LVMH/Sephora, Unibail Rodamco)/family owned (BLOKKER Holding/Leen Bakker/Tuincentrum Overvecht)/private equity (Megapool, SPORT2000, Euretco) companies.
  • Leading position as international retail/real estate consultant at Price Waterhouse Coopers/IBM consulting for restructuring, M&A and expansion programs as well as strategic transformations. Experience in retail within fashion, sporting goods, consumer electronics, home and garden decoration and commercial real estate.


Maarten van Panhuis

Human Resource Manager


  • Over 15 years of experience in the reorganisation of retail companies in terms of all relevant personnel aspects (flexible workforce, change management, and restructuring).
  • Responsible for HR during executing restructuring/transformation programmes e.g. Schoenenreus, MS-Mode, BLOKKER (HR challenges around closing stores).
  • Successful execution in managing director advising and supporting companies with HR challenges.
  • Extensive experience in advising retail companies in the field of human resources.


Richard Clements

Finance and Administration Controller


  • Over 20 years of retail management experience in various roles from store-level to central operations within large UK retailers, including Game, Comet, ntl, City Petroleum and Tiny Computers.
  • Analytical strengths in IT and Finance backed with operational expertise brings the ability to get the right information to the right people at the right time in the most efficient way possible.
  • Recruited to the team during the closure of Comet, which at the time was the UKs 2nd largest electrical retailer.