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Due to the geographical spread around Germany, a 10-person Germany-based consulting team was deployed.
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GA Europe's retail operational expertise had an immediate and significant impact upon the chain's trading performance, increasing like-for-like sales by up to 200%.
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GA Europe customized the trade out to adhere to Strauss Innovation's needs.
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NOS products were transferred out of the closure stores to the going concern stores, while slow-moving articles from going concern stores were transferred into the closure stores.
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This required intensive re-labelling and logistical organisation. GA Europe used and trained temp workers to handle with personnel fluctuations.
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Store closures were phased over a trading period of 3 months.