Mc Trek Outdoor Sports

Acquisition of the assets of a German Outdoor Business out of insolvency



Transaction background


  • Mc Trek filed for insolvency in May 2020. GA Europe partnered with a new owner in the bidding process where GA Europe’s going concern concept was selected as superior to the alternatives: a strategic bidder and a ´liquidator´.
  • GA Europe  acquired significant assets of Mc Trek and implemented an restructuring process in three Months. In parallel Mc Trek NewCo was set up and a new assortment, marketing and POS approach.


Operational details


  • GA Europe took over 43 stores in Germany.
  • GA Europe traded out all existing stock and closed 12 unprofitable stores.
  • GA Europe has recruited new employees to ensure sufficient and flexible occupation in the branches.
  • GA Europe executed its proven trade out programme including discount/stock management, POS signs, and a guided in-store trade out process.
  • GA Europe replenished all stores with fresh inventory in 3 weeks.
  • GA Europe was in control of cash management.



  • The purchasing price paid by GA Europe settled all insolvency creditor claims.
  • GA Europe and NewCo worked closely together to shape a restructuring plan.
  • GA Europe executed the restructuring plan and NewCo took over operations successfully in a wave of 12 weeks.