Clearing sales programme for a Fashion Retailer in the Netherlands
Following the new ownership of the business and also restructureing , there was a high value of stock to clear. GA Europe was selected to manage the stock clearing programme for all 27 stores. The timeframe of the stock clearing programme was 14 weeks.
Through distribution, stock allocation and daily and weekly monitoring of sales by store the warehouse stock of over 150k units was allocated to stores based on sales performance. The GA Europe team executed its proven trade out programme, including discount/stock management, POS signs, and a guided in-store trade out process. GA Europe's retail operational expertise had an immediate and significant impact upon the chain's trading performance, increasing like-for-like sales. Following a full pricing review, GA Europe implemented a programme of targeted markdowns. Through article-specific and store-specific price control, GA Europe achieved an optimal margin.
The warehouse was emptied reconfigured and ready for the new concept. 22 stores were left clean and clear in preperation for the new concept. Due to a sensitive and subtle approach by GA Europe, there were no negative feedback from employees and a good working relationship was formed. The clearance sale did not impact negatively on the trading from the surrounding stores, which were not part of the clearing sales programme.