Project Fashionretailer

Clearing sales programme for a Fashionretailer in the Netherlands



Transaction background

Following the  new ownership of  the business and also restructureing , there was a high value of stock to clear. GA Europe was selected to manage the stock clearing programme  for all 27 stores. The timeframe of the stock clearing programme was 14 weeks.


Operational details

Through distribution, stock allocation and daily and weekly  monitoring of sales by store the warehouse stock of over 150k units was allocated to stores based on sales performance. The GA Europe team executed its proven trade out programme, including discount/stock management, POS signs, and a guided in-store trade out process. GA Europe's retail operational expertise had an immediate and significant impact upon the chain's trading performance, increasing like-for-like sales. Following a full pricing review, GA Europe implemented a programme of targeted markdowns. Through article-specific and store-specific price control, GA Europe achieved an optimal margin.


The warehouse was emptied reconfigured  and ready for the new concept. 22 stores were left clean and clear in preperation for  the new concept. Due to a sensitive and subtle approach by GA Europe, there were no negative feedback from employees and a good working relationship was formed. The clearance sale did not impact negatively on the trading from the  surrounding stores, which were not part of the clearing sales programme.